Why us
Our story
Inspired by artistry. Captivated by craftsmanship.
Our story began over 40 years ago when founder, William, first encountered the timeless elegance of natural carpets. Captivated by their beauty, charm, and impeccable craftsmanship, he knew he had discovered something truly special. Driven by this passion, William launched Natural Floors in 1980, bringing artistry and elegance into South Australian homes.
Elevating wellbeing. Transforming homes.
Four decades on, Natural Floors has been redefining excellence in South Australia's flooring industry. With a timeless, sophisticated aesthetic, every natural carpet we create becomes more than just flooring — it transforms spaces into sanctuaries, enhances wellbeing, fosters healthier living, and stands the test of time.
By weaving eco-conscious practices into every thread of our business, we've proven that exquisite quality can coexist harmoniously with social responsibility.
Our legacy is built on a foundation of unwavering excellence, and a deep commitment to making a positive impact — enriching the homes, lives, and planet we share. Together, we can shape a more sustainable future, one exquisite natural carpet at a time.
Our ethical and sustainable philosophy
We are committed to making a positive impact on our planet by ensuring our operations are guided by ethical principles and a deep respect for the environment. Sustainability isn’t just a responsibility — it’s a promise we live by every day. Here’s how we do it:
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GoodWeave Certification
Our partnership with GoodWeave guarantees that no child labour, bonded labour, or forced labour was involved in crafting your natural floorcoverings. By carrying this label, we stand by ethical practices and respect for humanity, whilst supporting programs that educate children, provide life-changing services, and uplift entire communities.
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Environmental best practice
We partner with suppliers who share our vision for eco-friendly, responsible practices. Our underlay material is a true testament to this commitment — it’s crafted from natural textiles and can be fully recycled at the end of its life. Our underlay is also created with ultra-low CO2 emissions, showcasing how durability and sustainability can go hand in hand.
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Supporting sustainable industries
By choosing our eco-friendly natural floorcoverings, you’re supporting sustainable village industries across India and China, empowering communities, whilst championing a greener future.
What drives us
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Our vision
Our vision is to weave a healthier future where every home understands and enjoys the benefits of eco-friendly, natural carpets, enriching lives, elevating living spaces, and advancing global sustainability.
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Our purpose
Our purpose is to provide the highest quality, natural floorcoverings in the Australian market that enrich lives, promote health, and elevate living spaces, whilst inspiring a more sustainable future, one room at a time.
Our values
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Elevating living spaces
We transform ordinary rooms into extraordinary living spaces with our timeless, design-focused natural floorcoverings. Our in-house installation team creates stunning interiors that exude sophistication and elegance, whilst also enhancing the value and beauty of homes, just like yours.
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Synonymous with quality
When you choose Natural Floors, you're not just selecting a carpet — you're investing in exquisite quality and enduring beauty that’s crafted to last. Our natural, durable carpets not only elevate home interiors, but stand the test of time. Made from natural fibres that are spun, woven, washed, and finished, each natural product is crafted with care, precision and meticulous attention to detail. This craftsmanship ensures every carpet is unique, imbued with its own history, story, character and artistry.
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Creating healthy homes
Why do we love natural flooring? Whether it’s their hypoallergenic, low-toxin fibres, the durability and versatility of organic materials, or their easy to clean properties, eco-friendly, natural carpets contribute to a healthier and more sustainable home, life and environment.
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It’s in our blood
At the heart of our multi-generational family business lies an enduring passion for natural flooring. We’ve built our name by delivering unparalleled customer service through our dynamic team of in-house flooring specialists and skilled carpet artisans. We’re dedicated to sourcing, creating, and installing the finest natural flooring products in the market, solidifying our reputation as an Australian market leader.
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Protecting our planet
At Natural Floors, we work hard to minimise our environmental impact throughout our production process. Whether it’s sourcing sustainable natural fibres, committing to eco-friendly processes and materials, consistently using organic packaging, or ensuring our underlay material is made from recycled textiles, we’re dedicated to protecting the planet. We’re also a Certified partner with GoodWeave International, a not-for-profit organisation determined to eradicate child, forced, and bonded labour practices globally.
4 principles that guide us
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Create things of beauty
With age-old techniques passed down through the generations, our eco-friendly, design-focussed natural carpets are as beautiful as they are durable, providing a timeless and sophisticated aesthetic.
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Elevate wellbeing
We create healthier spaces, homes and lifestyles for our customers, whilst ensuring safe and hygienic working environments for our artisans, free from exploitation.
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Protect the environment
Our end-to-end supply chain is purposefully designed to reduce our environmental impact, champion our sustainable ethos, and contribute positively to the planet's wellbeing.
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Live the legacy
For over four decades, our passion for natural flooring has been at the heart of everything we do. Built on a legacy of unparalleled quality and outstanding service, we transform spaces with timeless elegance and craftsmanship.
